A website for a service business has one job, and it is not to win a design award. Somebody with a problem needs to decide, in about four seconds, whether you are the company that solves it. Everything we design is aimed at that decision.
From $99/month + $99 one-time setup · 12-month initial term
Designed around the moment somebody needs you
Most of the traffic to a local service website arrives with urgency attached. A water heater has failed. The AC quit in July. A tenant is moving in on Friday. That visitor is not browsing — they are triaging, on a phone, often standing in the room with the problem.
So the layout puts the decision first. What you do, where you do it, and how to reach you sit at the top of every page, above anything decorative. The phone number is a tap target, not a line of text in a footer. The inquiry form is short enough to finish one-handed. Everything else on the page exists to support that first decision, not to delay it.
Built from scratch, not dropped into a theme
We do not start from a purchased template with your logo swapped in. Templates carry structure that was designed for somebody else’s business, and it shows: a photographer’s gallery layout does not help a plumber, and a restaurant’s menu grid does not help a roofer.
Your site is built to your service list, your service area and the way your customers actually shop. That is why a carpet repair site we build is organised around sending a photo, and a landscaping site is organised around picturing the finished yard — because those are the real first steps in each of those sales.
Copywriting included, from information you supply
Most people never launch a website because they never write the words. So we write them. You talk us through the business on the discovery call — what you do, what you do not do, what customers always ask, what makes you different — and we turn that into the pages.
What we will not do is invent credentials. Licence numbers, insurance, years in business, certifications and guarantees go on the site only if they are real and you have confirmed them. A site that overstates gets you a bad review or worse; it does not get you a better customer.
Mobile first, because that is where the urgent searches are
We design the phone layout first and the desktop layout second, not the other way round. That means text you can read without zooming, buttons sized for a thumb, tap-to-call on every screen, and forms with the right keyboard for each field.
It also means being disciplined about weight. Oversized hero images and heavyweight page builders are the two most common reasons a local business site feels slow on cellular, and slow is the same as closed.
What the build includes
A custom layout and brand styling, designed for your business
Initial copywriting written from the information you provide
A page for each service or service area, within your plan’s page allowance
One standard inquiry form, delivered to you, plus tap-to-call throughout
Page titles, meta descriptions, structured data and a sitemap
Two consolidated revision rounds before launch
A private preview link before anything goes public
Questions
Website design & development — common questions
Up to 3 standard content pages on Essential, up to 7 on Business and up to 12 on Growth. Basic privacy, terms and accessibility pages do not count against that allowance. Additional standard pages start at $149 each with a written scope and price.
Normal, and it does not hold anything up. We work with whatever photos you have, including ones from your phone, and if there is no logo we can style a clean wordmark for the site. Real photos of your own work beat stock imagery almost every time, so send them even if they are imperfect.
No. There is no dashboard and no login on your side. When something changes you email, call or text it and we make it live inside your monthly edit allowance.
The typical target is 2–4 weeks after we have your materials and approvals, subject to scope and scheduling. It is a target rather than a guarantee, and how fast photos and details come back from you is the single biggest factor.