New houses have different problems
In newer construction the work is rarely "this failed after thirty years". It is warranty-adjacent fixes, builder-grade components being upgraded, and above all the things new houses ship without: landscaping, shade, window coverings, water treatment, garage build-outs, pools.
A homeowner two years into a new build is not searching for repair. They are searching for improvement, they are comparing options, and they are much more likely to convert from a page with photos and clear explanations than from a phone number alone.
Younger buyers who research first and call second
Goodyear skews toward younger households than the older West Valley cities, and the buying behaviour follows: research on a phone, read what is available, check reviews, then contact — often by form rather than by phone, and often outside business hours.
That makes two things matter disproportionately. A site that is genuinely fast and readable on a phone, and a form that works properly and gets answered. A missed form submission here is a lost job in a way that it is not in a phone-first market.
A commercial market alongside the residential one
Goodyear has a substantial employment and distribution base, which means commercial work is genuinely available for trades that want it — a different buyer with different priorities: response times, insurance, scheduling around operations, invoicing terms.
If you serve both, the site should say so with a real commercial page rather than a sentence on the homepage. Commercial buyers are looking for evidence you have done it before, and a page that speaks their language is that evidence.